"The batsmen was attempting a DLF Maximum, but he mistimed it and its a Karbon Kamaal catch at the boundary line; a true CITI Moment of success for the home team, and we will now head into the Max Mobile Strategic Time out!"
The likes of Bradman and Marshall would be turning in their graves if they knew the current state of affairs in the world of cricket.Even a decade ago, no one could have imagined that cricket would turn out to be such a huge brand market. When Sachin signed a Rs 5 crore deal with MRF to display their sticker on his bat, it had created ripples in the advertising world. Now bat stickers are passe. Advertisers are now seeking newer and more innovative spaces to display their brands. Last heard a leading hair care FMCG was contemplating approaching Andrew Symonds and buying the bald space above his head to show case their latest anti dandruff shampoo! Already 40% of the fields nowadays are covered with the logos of the sponsors. I am surprised they haven't entered the pitch area as of yet.
Let's look into the future and see how IPL Season-4 ads will pan out:
1. That's a Dabur Chawanprash dot ball!
2. Oohh...that's a run out chance missed...a Gillete Close shave indeed!
3. Well played Dravid..that's an Ever Ready battery 50; lasts long...really long.
4. The bowler is exchanging some non pleasantries with the batsman..a true Kodak moment.
5. Its 45 degrees of sweltering heat and the players are really sweating it out there..time for a Rexona deo spray for them.
6. It's a Fevicol 100 run partnership between the 2 batsmen at the crease..Tootega nahi!
7. Shot! That's a Frooti four! He really deserves something Fresh and Juicy.
and my favorite...
8. The captain has been fined $25,000 for the slow over rate, so unlike the Hero Honda CBZ Extreme guys."Thinking is such a waste of time" (and money!!)
If you guys can come with something more, leave a message to me. Will add it to the list.
I am planning to ship off this list to Lalit.Modi@ipl.com
If he accepts my plans, I will ask for a royalty charge for sharing my Intellectual Property.
What an IDEA Sirjee!!
